For a while now there have been rumors that Apple is working on a car. The company still hasn't publicly acknowledged this project, but a startup coming out of stealth today provides a nice taste of how a car might look and feel if it was built by Apple. That's because the startup employs about 50 former Apple employees who spent decades working on some of Cupertino's most iconic devices.
The startup is called Pearl, and it was co-founded by three former Apple engineers, a crew that helped lead the design and development on several generations of iPod and iPhones. That core group has since hired around 70 employees, 50 of whom previously worked at Apple, and has been working for over two years on its first product, a rearview camera it's unveiling today.
Wait, you're thinking, all that fancy Apple heritage and the first thing they release is a boring aftermarket auto accessory? It's a sort of anti-climactic entry to the market, true. The unit, called RearVision, isn't revolutionary. It's a set of rear view cameras that fits around your license plate and sync with your smartphone. The differentiator is the attention to quality and detail that Apple is known for, craftsmanship that shines through in Pearl's offering as well.