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Fitbit CEO: 'Amazing' international growth ahead

Fitbit is the leading maker of wearable fitness trackers, yet Jim Cramer says there remains a disconnection between popularity of the product, and with investors.

With Wall Street skeptical of the stock in the past, it remains a popular play to short in the market. Cramer wondered at what point the stock will become too cheap to ignore. He spoke with Fitbit's chairman and CEO James Park, to find out if there could be something larger going on.

"Right now it is year nine in the company, that's a long history of us having executed year after year," Park said. "If we just look at one factor of growth, international. The U.S. continues to grow, but if you look at international numbers they are amazing."





James Park, CEO, Fitbit
Scott Mlyn | CNBC
James Park, CEO, Fitbit

Park added that currently, international sales only account for approximately 20 percent of revenue. Fitbit's peers currently average 50 percent or more, thus there is opportunity for global expansion for Fitbit.

Fitbit also has focused on the importance of group health with the emphasis on employee wellness. Ultimately both corporations and employees could win from it as it could boost employee productivity, as well as acquisition and retention.

"We are a long-term business, we are a long-term play. And I think early indications of data show that group health is going to be an incredibly important part of the business," Park said.

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