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Apigee Launches “Adapt or Die” #DigitalKnowHow World Tour

API Leader Bringing its Popular Digital How-to Events to Cities Across the Globe

Registration for “Adapt or Die” San Francisco Now Open

SAN JOSE, Calif., June 22, 2016 (GLOBE NEWSWIRE) -- Apigee® (NASDAQ:APIC), the API company, today announced the Adapt or Die World Tour, a series of digital business how-to events held in major cities across the globe. Adapt or Die events are content-rich, one-day conferences focused on #DigitalKnowHow. They are designed to deliver unprecedented levels of expertise and information on how businesses can leverage APIs to adapt and thrive in today’s rapidly evolving digital world.

Registration for the kick-off Adapt or Die event in San Francisco on Sept. 27, 2016, is now open. A highlight of the San Francisco event will be the premiere of Adapt or Die: an exciting and unexpected action adventure film about the promise and peril digital disruption. To register for the Adapt or Die event in San Francisco today, go here or to adapt.apigee.com.

“At Apigee, we’ve always loved APIs, and we are excited to see how companies across the globe are increasingly leveraging scalable, secure APIs as the foundation for digital business,” said Anurag Wadehra, Apigee chief marketing officer. “To reflect what we believe to be the business-critical nature of APIs as essential components for companies to win in today’s digital economy, we’ve changed the name of the conference series from ‘I love APIs’ to ‘Adapt or Die.’

“Adapt or Die events will showcase the leading-edge technology, business expertise, hands-on case studies and thought leadership that Apigee events are known for, and we’re now bringing them much closer to many of our customers,” he continued.

Superior Content and Peer Learning: Not Mega Conference

Apigee’s Adapt or Die events will be limited to an attendance of 500 people to allow for a more intimate and interactive environment that promotes meaningful discussions with peers and industry experts. The events will provide attendees an opportunity to engage and learn how companies can use digital technologies and strategies to navigate a variety of new challenges in building digital business and heterogeneous cloud environments.

Attendees can plan to gain deep insights from practitioners who are shaping the future of digital business across industries using APIs, including financial services and banking, media and entertainment, retail, healthcare, and telecommunications.

“After listening to our customers, we knew we wanted to create an environment that would allow for greater networking opportunities and a chance to come away with real, tangible lessons for how to use APIs as part of a digital business today. These are benefits a larger conference often can’t deliver,” continued Wadehra.

The “Adapt or Die” #DigitalKnowHow World Tour will kick-off at the iconic Palace of Fine Arts in San Francisco on September, 27, 2016. Additional Adapt or Die events will be held soon thereafter in Chicago, New York, Sydney and London.

For the latest information or to register for Adapt or Die, go to adapt.apigee.com or follow #DigitalKnowHow on Twitter.

Apigee’s flagship Apigee Edge API management software empowers organizations to securely deliver and manage APIs, with agility and at scale. Apigee Edge is part of Apigee’s leading cloud native API platform, which also includes Apigee Insights, an API-based, self-service predictive analytics solution; Apigee Link, an API-first Internet of Things (IoT) product for connecting devices to the Internet; and Apigee Sense, an intelligent API security product.

About Apigee

Apigee® (NASDAQ:APIC) provides a cloud native API platform for digital business. Many of the world's largest organizations select Apigee to enable their digital business, including 33 percent of the Fortune 100, four of the top five Global 2000 retail companies, and five of the top 10 global telecommunications companies. Apigee customers include global enterprises such as Walgreens, Burberry, Morningstar, and First Data. Apigee is headquartered in San Jose, California. For more information, go to http://apigee.com.

Connect with Apigee
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LinkedIn: https://www.linkedin.com/company/apigee

Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Media Contacts Mark Wheeler 615.516.6147 press@apigee.com Investor Contact Kevin Faulkner 408.816.1658 ir@apigee.com

Source:Apigee