Reed’s, Inc. Announces Distribution Expansion with Dari Farms Ice Cream Distributors in New England

LOS ANGELES, June 22, 2016 (GLOBE NEWSWIRE) -- Reed's, Inc. (NYSE:REED), maker of the top-selling sodas in natural food stores nationwide, announced today a new distribution partnership with Dari Farms Distributors for the full line of Reed’s and Virgil’s brands throughout 7 counties in eastern Massachusetts including Cape Cod, Nantucket and Martha’s Vineyard. Dari Farms is headquartered in Tolland, Connecticut and has been a key distributor in the northeast region since 1972, providing service to all channels of distribution including grocery, convenience, drug, mass and independent markets.

Neal Cohane, SVP Sales & Marketing for Reed’s, Inc. commented, “In seeking a new distribution partner in this region, Dari Farms came highly recommended by the largest ACV supermarket players in the northeast. Dari Farms distributes some of the most popular brands in their category including POM Wonderful, Tropicana, and Naked Juice. Reed’s and Virgil’s can be found in more and more retail outlets in the northeast, and our new partnership with Dari Farms will only enhance our presence for future growth.”

About Dari Farms
Dari Farms Ice Cream Co. was incorporated in 1972, when Dave and Dennis Silva took over the distribution business from their father. Over the next 40+ years, the company formed strong distribution partnerships with ice cream banners such as Klondike, Popsicle, Haagen Dazs, and Ben & Jerry’s, while at the same time increasing its reach to service nearly every retail outlet throughout southern New England. By leveraging industry leading practices with a winning team atmosphere, the Dari Farms name soon became synonymous with excellent customer service and attention to detail.

In the early 2000’s, at the request of our customers, we added prepared and non-prepared frozen foods. Shortly thereafter, Dari Farms began carrying over 200 varieties of frozen pizzas, meals, and snacks. These offerings further evolved into refrigerated deli items such as packaged deli meats, cheeses, and yogurt.

As the marketplace continues to change, so does the range of products offered by Dari Farms. Today we’re proud to add a wide assortment of snack products to our ever growing portfolio. From ice cream to beverages & chips to snack cakes, whatever you’re craving, Dari Farms can provide the solution.

About Reed's, Inc.
Reed’s, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Source:Reed's Inc.