SPOKANE, Wash., June 22, 2016 (GLOBE NEWSWIRE) -- Hotel loyalty programs are rewarding members with more than just free room nights and first-class accommodations. As technology continues to transform the hospitality industry, RLHC (Red Lion Hotels Corporation) (NYSE:RLH) is leading the way in digitally driven guest rewards. Through the brand’s Hello Rewards guest loyalty program, members have complimentary access to upgraded Wi-Fi with increased bandwidth options, an amenity that is becoming the new standard among the connected consumer travel market.
Developed based on insight that today’s traveler values great experiences over great savings, the Hello Rewards loyalty program was founded on recognition rather than points. RLHC enlisted the help of EthoStream, a division of Telkonet Inc. (OTCQB:TKOI) and one of the nation’s largest hospitality high-speed Internet access (HSIA) network providers to create an upgraded Wi-Fi option that aligns with hotel group’s brand standards.
“Wi-Fi is no longer a luxury, but a necessity in today’s hyper-connected consumer market,” says John Edwards, CIO of RLHC. “The Hello Rewards loyalty program was created to provide modern-day conveniences our travelers want while maintaining the unwavering level of service they have come to expect from RLHC. The enhanced Wi-Fi offered in our new tiered program aligns with that concept while offering complimentary increased bandwidth for our Hello Rewards members.”
The updated Wi-Fi system works by allowing guests to use their Hello Rewards credentials to log in during their first time they stay at any RLHC property. Following the initial entry and on all subsequent visits to RLHC hotels, the system will remember that guest, automatically upgrade their bandwidth level, and in the future will greet the customer with an e-mail acknowledgement welcoming them to the property. This e-mail will allow hotels to communicate special messages to guests or advertise hotel amenities such as onsite food and beverage outlets or specials.
The revolutionary Wi-Fi customer affinity program will be rolled out to Hotel RL, Red Lion Hotel and Red Lion Inn & Suites properties across the country beginning in 2016. For more information please visit www.redlion.com or call 844-248-7467.
Red Lion Hotels Corporation, established in 1959, is a national hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and Settle Inn brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.redlion.com.
Telkonet, a leading United States-based energy management technology provider, offers hardware, software and services to commercial customers worldwide. The EcoSmart suite of products, which includes EcoInsight and EcoWave intelligent thermostats, the EcoView occupancy sensor and the EcoGuard energy management outlet, can be deployed in most building environments to cut utility costs and enable remote monitoring and control using the EcoCentral management platform. Telkonet’s energy management products have the power to reduce energy consumption, minimize carbon footprints and help eliminate the need for the construction of new power plants. For more information, visit www.telkonet.com.
EthoStream, the high-speed Internet access division of Telkonet, operates the largest hospitality HSIA network in the country, supporting over 5.2 million users monthly. With a wide range of product and service offerings and one of the most comprehensive management platforms available for HSIA networks, EthoStream offers solutions for any public access location. Visit www.ethostream.com for more information.
Investor Relations Contact: Evelyn Infurna O: 203-682-8265 C: 203-856-2088 Investor.Relations@redlion.com Media Contact: Elyse Eisen Account Director, MMGY Global for RLHC (Red Lion Hotels Corporation) 646-442-6767 email@example.com
Source: RLHC (Red Lion Hotels Corporation)