GAINESVILLE, Fla., June 23, 2016 (GLOBE NEWSWIRE) -- SharpSpring, Inc. (NASDAQ:SHSP), a global provider of cloud-based marketing technologies, announced today that it has launched a landing page builder and blog builder to enhance its flagship marketing automation platform.
SharpSpring designed the features with an intuitive, WYSIWYG interface to make it easy for customers to use point-and-click functionality to build landing pages and blogs without the need for a developer.
Both features will also include the ability to easily add dynamic content without having to write code. This will allow customers to leverage existing lead data captured in SharpSpring and build pages and emails that adapt to visitors by displaying different text, images, and calls-to-action based on their attributes and interests.
With these new tools, users can quickly capture and nurture leads and launch content marketing strategies to drive sales.
- Landing page builder: SharpSpring’s landing page builder allows marketers to go beyond basic landing pages and create landing page funnels, which are a series of linked pages designed to convert visitors into leads. SharpSpring offers a library of funnel templates tailored to seven categories of common business needs, such as product launches and event registrations. Users can also select from dozens of responsive page templates and hundreds of beautifully designed content blocks to build pages that look great on any device.
- Blog builder: SharpSpring’s blog builder gives customers the tools to kick off their content marketing strategy quickly. Pre-built templates make it easy to launch a blog and manage and publish posts. The social sharing widget and an RSS email syndication tool, which automatically emails subscribers when new posts are available, allow companies to amplify the reach of their content.
“Other platforms have similar features in place, but they require extensive training and coding to use. Our goal was to make building landing pages or a blog easy by giving our customers the tools they need to produce results immediately, without the need to rely on a developer or IT,” SharpSpring CEO Rick Carlson said. “With this new functionality, we can address a broader range of customer needs, which puts us in an even better position to continue gaining market share to become the platform of choice for all marketing automation users.”
SharpSpring debuted these features at its first-ever global partner summit last week with positive reviews from agency partners:
“When we setup a new client, we want to start producing results immediately. When we were able to beta test the new landing page builder, we knew it would be a game changer for us. We’ll be able to build landing pages quickly, and with SharpSpring’s campaign tracker, we’ll be able to demonstrate comprehensive lead-to-revenue ROI.” – Steve Gasser, Vivid Image (Watch video testimonial)
“The new blogging tool is a great addition to SharpSpring. It will enable us to implement content marketing strategies efficiently, without impacting our clients’ websites. Plus, we’ll be able to demonstrate results immediately with the data funneled into SharpSpring.” – Mickey Locey, mXtr Automation (Watch video testimonial)
“These new features are a game changer for SharpSpring and for us as an agency. The conversation has now changed, and a new level of potential clientele has just opened up.” – Phaedra Perkins, Comit Developers
The landing page builder and blog builder are available in SharpSpring now. The dynamic content tool will be available in July.
About SharpSpring, Inc.
SharpSpring, Inc. (NASDAQ:SHSP) is a rapidly growing, global provider of cloud-based marketing and email software solutions, ranging from marketing automation to scalable transactional email. The company’s product lines, which include SharpSpring, SMTP and SharpSpring Mail+ (formerly GraphicMail), are known for their innovation, flexible architecture, ease of use, and cost-effectiveness — all backed by high-quality, multilingual customer support. Learn more at www.sharpspring.com, www.smtp.com, and www.sharpspringmail.com.