Comedian Grace Helbig is one of the biggest names to come out of the YouTube creator space. On top of having 2.9 million subscribers on the platform, she's had her own E! show, "The Grace Helbig Show," written two books and starred in the films "Camp Takota" and "Electra Woman & Dyna Girl." That's on top of podcasts and other projects she has going on all at the same time.
The 30-year-old's path to success has had her constantly push the boundaries of her comfort zone. However, from each career move she's built upon what she's learned.
"Content over the last two or three years has just been a consistent place for experimentation for creators, especially right now with these developing platforms," Helbig explained. "The way people consume content is different."
After Helbig graduated with a contemporary arts BA from Ramapo College of New Jersey in 2007 — "I swear it's not fake, they have a radio ad!" — she moved to New York to pursue her dream in entertainment. She worked as waitress while auditioning for TV shows, movies and commercials. On the side, Helbig and her college roommate began shooting online videos for YouTube. She never thought it could turn into a career.
"I thought the only way to success via the Tina Fey method was getting on 'SNL' or getting cast in an NBC pilot," she said.
Eventually Helbig got noticed by multichannel network My Damn Channel, and was hired to create videos about its content. She started to infuse her own off-the-wall sense of humor into her clips. It led to her own online show, "Daily Grace." At that point, she realized she made a huge career mistake.
"I'm working for this company, but I don't own any of my content," Helbig said. "I'm really putting my heart and soul into it. Eventually, I decided to walk away from My Damn Channel, which meant abandoning a 2.5 million subscribed YouTube channel and starting my own channel, It'sGrace. The good thing is My Damn Channel owned my content, but they didn't own my personality."