With great scale comes great responsibility, and Uber certainly has scale. The global ride-hail giant has more than a million active drivers in the world. To Uber that might look like a million dollar signs driving around, but for the cynical, that's more than one million potential car accidents in more than 350 cities around the world.
Fortunately for Uber, the company is connected to each of these drivers through a hand-held device that can not only track things like speed, braking and other movement but can also notify you when you're doing something wrong. The company has always had access to this type of information but is now, for the first time, using it at scale to inform drivers about how well they're driving and to verify any rider complaints.
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Using the gyrometer, accelerometer and GPS in its drivers' phones, Uber is able to monitor movement, speed and location of cars. So Uber will be using that information to send drivers things like a weekly driving score card, speeding alerts and reminders to take breaks. These features each will be rolled out to 11 or more cities across the U.S. and some in India.