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Barfresh Accelerates New Customer Growth with North America’s Largest Distributor

BEVERLY HILLS, Calif., June 30, 2016 (GLOBE NEWSWIRE) -- Barfresh Food Group, Inc. (OTCQB:BRFH), a developer, manufacturer, and distributor of frozen, ready-to-blend beverages, announced that its exclusive partnership with North America’s largest food service distributor has led to accelerating sales momentum during the current quarter. This partnership leverages the distributor’s 8,000 sales representatives to scale Barfresh’s sales and marketing capacity.

The exclusive distribution agreement between the two companies was accelerated earlier this year when the distributor selected Barfresh products for its Cutting Edge Solutions platform which included fifteen innovative products for highlighting and emphasis from its catalogue that includes tens of thousands of products. Barfresh was honored to have won five of the fifteen slots, and is now benefiting from the distributor’s significant focus and investment in rolling out these innovative products.

Joseph Cugine, Barfresh’s President, elaborated, “The varied and growing set of customers that are adopting our product demonstrates just how timely our blended beverage solution is, and how powerful this partnership can be. Some examples of Barfresh’s new customers that have or are about to commence selling include over 50 college and university locations and 25 hospitals across the country, each with multiple locations. High volume recreational and leisure outlets have also chosen the Barfresh solution, including multiple leading amusement park chains and zoos, as well as 11 casinos throughout Las Vegas. In addition, the partnership is leading to an attractive customer base of restaurants, food stores, and other points of sale that together make a sizeable and diversified mix of customers.”

Riccardo Delle Coste, the Company's CEO, added, “We are experiencing positive momentum with the support of our key distribution and sales partner and this trend has continued throughout our second quarter. We are pleased with the number and types of customers we are adding, as well as the retention rates and account growth of our existing customers. Separately, we are also working both independently and through our partnership with PepsiCo Inc. on large well-known national accounts that each represent thousands of locations, any one of which can be transformative for our company. I am pleased to report that we are making progress on our pipeline of both large and small accounts, and while these opportunities are not guaranteed and can take time, I do expect to be sharing additional updates on our progress in the near future.”

About Barfresh Food Group

Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer, and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, U.S. patent-pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you, and without waste. PepsiCo North America Beverages, a division of PepsiCo, Inc., is the exclusive sales representative in North America within the food service channel for Barfresh's full line of beverages. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.

Forward Looking Statements

Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

Contact John Mills ICR 646-277-1254 John.Mills@icrinc.com Jeff Sonnek ICR 646-277-1263 Jeff.Sonnek@icrinc.com

Source:Barfresh Food Group Inc.