With a growing number of ways to share videos, from Facebook and Instagram, to Snapchat and Twitter, Flipagram is tapping into consumers love of using music to turn those shaky hand-held clips into smooth videos — with a soundtrack.
The start-up is a tool for quickly creating "Flips" or "Flipagrams," video stories which combine videos, photos, text and music. Flipagram is the only app with global music licensing deals, giving users free access to 60-second clips from some 50 million songs; the video stories include links to buy the songs used from iTunes or Spotify, with the company taking a cut.
And the service is exploding. The company said in June that more than 200 million creators have come to Flipagram since it launched in November 2013, creating nearly half a billion video stories. It estimates that there are more than 4 billion video views of Flipagram photo and video moments daily, up from 1.6 billion a year ago. While those videos are shared across social media, largely Facebook and Instagram, to put those numbers in context, Snapchat has about 10 billion daily video views, while Facebook announced in November 8 billion daily video views, double the number the prior April.