Days ahead of a ruling by an international tribunal on the Philippines' case against China over disputes in the South China Sea, the East Asian giant has stepped up rhetoric on all fronts to push its side of the story.
From official pronouncements to press editorials, China's propaganda machine has gone into overdrive.
Most recently, state-run news agency Xinhua reported a call between Chinese foreign minister Wang Yi and U.S. secretary of state John Kerry on Wednesday during which Wang repeated China's rejection of The Hague's jurisdiction over the territorial claims.
The State Department confirmed the call, Reuters reported.
Former foreign affairs official Dai Bingguo also expounded on the issue--with similar arguments--in Washington D.C. on Tuesday.
That's on top of numerous meetings with diplomats and journalists, as well as the lobbying individual countries—even those with no stake in the disputed territories including Belarus and Pakistan.