Digital music rights firm TuneCore knew they had a hit song on their hands from one of their artists, Silentó. In order to make it go viral, they turned to dance entertainment programming company DanceOn.
DanceOn tapped 50 influencers in its network to create dance-based music videos for Silentó's song, "Watch Me (Whip/Nae Nae)." In just three months, those videos gained 250 million views.
It eventually propelled the official music video, which was also created with the help of DanceOn, to become the most viewed YouTube video of 2015. (That video alone currently has more than 942 million views.) The track also reached No. 3 on the Billboard Hot 100, thanks to the viral clips.