TUKWILA, Wash., July 08, 2016 (GLOBE NEWSWIRE) -- Northwest Grocers (NWG) announced that it has formed a new strategic alliance with Unified Grocers (Unified), making NWG the exclusive marketing and advertising company for Unified’s Pacific Northwest Member stores operating under banners trademarked by Unified and IGA USA.
In August, NWG will begin managing all marketing and advertising activities for these stores, which include more than 120 locations operating under the Thriftway, Red Apple Markets, Select Markets, IGA Market Fresh banners, and many others.
The alliance provides many benefits for the retailers and Unified. In addition to the increased buying power and synergies created from this new “virtual chain” of stores, the alliance will help streamline the group’s administration and marketing activities, optimize member opportunities and promotions, simplify vendor relations, and promote sales growth for all stakeholders.
Stan Trask, President, Northwest Grocers, said “Northwest Grocers is excited about this new strategic alliance with Unified. The synergies created with this agreement will strengthen independent grocery retailers’ competitive position in the marketplace.”
“This is great news. Partnering with Northwest Grocers is an important step in solidifying the position our Member retailers hold in the Pacific Northwest,” said Ray VanWetten, Unified Grocers’ Vice President of Sales, Pacific Northwest. “Together, we will be able to help our retailers buy and sell more efficiently, build their brands and ultimately better compete and grow for years to come.”
About Northwest Grocers
Founded in 2004, Northwest Grocers is a group of Unified Grocers retail Members who organized a limited liability corporation to perform services in the area of retail marketing, advertising and other retail service solutions. The organization prides itself on being a “retailer driven” company dedicated to the success of their retail operations and the communities they serve. For more information about Northwest Grocers, visit: http://www.northwestgrocers.com.
About Unified Grocers, Inc.
Founded in 1922, Unified Grocers is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States. Unified and its subsidiaries, which generated approximately $4 billion in sales during fiscal year 2015, offer independent retailers all the resources they need to compete in the supermarket industry. For more information about Unified Grocers, visit: http://www.unifiedgrocers.com.
Contact: Stan Trask, President, Northwest Grocers (206) 315-4440 email@example.com
Source: Northwest Grocers