The company flies eight-seater private jets, and so far has around 3,000 members – all of which are in the U.S. – since it was founded in 2011. Currently, Surf Air operates from California to other destinations and is now hoping to add to its numbers in Europe. So far, Surf Air has raised $18.76 million.
Getting a start-up airline off the ground is not an easy feat given the stiff competition and margin pressure in the airline industry. In Europe, a number of budget airlines such as Ryanair and easyJet provide extremely cheap travel to key destinations on the continent. The monthly £2,500 amounts to £30,000 for a full-year membership, and it's questionable whether this is any cheaper than buying individual flights for regular business travelers. The Surf Air Europe CEO thinks that the company's advantage lies in the convenience and flexibility it offers.
"We have had a lot of interest from the people we have been talking to and we have got hundreds of people interested in joining Surf Air and none have really raised price as a problem," Talling-Smith told CNBC.
"People can easily rack up that much, they are not buying flexible fares and business people do need to make changes. Every time you make a change on an airline they charge you. With Surf Air you are buying a flexible ticket. You can book your seat up to 30 minutes before flying and change as much as you like which is really important to business travelers."