Market Insider

Nintendo's stock surges after Pokémon GO release

Pokémon Go developer collects gamers' data

Nintendo's stock skyrocketed 33 percent on Monday as the company's new smartphone game Pokémon GO gains popularity.

Pokémon GO launched last week and surpassed Whatsapp, Instagram, and Twitter in the amount of time spent in the app. The smartphone game was being used for an average of 43 minutes, 23 seconds a day, according to data by SimilarWeb.

Nintendo's shares have climbed 60 percent year to date.

Nintendo's year-to-date performance: