It's not easy creating your own legacy when you're the heir to a banking empire.
But Wee Teng Wen has managed to carve out his own niche, outside his family's connection to Singapore's UOB Group, by co-founding The Lo & Behold Group, which is now arguably one of the city-state's most successful lifestyle businesses.
"I think ever since my teenage years, it was quite clear that I really wanted to do my own thing," he tells CNBC's Managing Asia. "What excited me the most would be starting my own business."
He is part of the fourth-generation of the prominent Wee family behind the UOB Group, and the son of current United Overseas Bank (UOB) Chief Executive Wee Ee Cheong.
But although he comes from a business-oriented family, Wee says he had no clue how to run a food and beverage company when he began his entrepreneurial journey at the age of 25 in 2005.