Today is the second annual Amazon Prime Day, which means two things. The first is that in the future, we will have international holidays that are actual exclusive branded events — woe betide those who forget to re-up their Christmas subscriptions in December. The second is that if you're currently paying for Amazon Prime, or you're able to sign up for the 30-day free trial period Amazon offers, July 12th could be a chance to pick up some very solid deals.
Prime Day is available to people who use Amazon's subscription service in the US, the UK, Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria. In the US, it officially starts at midnight Pacific Time, although there are already a few "countdown deals" available beforehand. Some sales will run all day, but others will appear in fixed quantities for limited times — so if you're interested, you'll want to keep a close eye on Amazon's upcoming deals, which will appear on its site and mobile app.
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On the first Prime Day last year, we saw price cuts on products like the Kindle and Echo, along with a variety of other discounted home goods, electronics, games, and more. We'll probably see a lot of similar offers in 2016.