Shares of Japanese messaging app, Line, popped up nearly 50 percent on their trading debut in Japan. Now comes the hard bit: Securing a business model that is sustainable in the long run.
Line, which is owned by South Korean internet company Naver, listed on the Tokyo Stock Exchange Friday with an opening price of 4,900 yen per share, 48 percent above its offer price of 3,300 yen, amid heavy buy orders. The stock closed up 31.66 percent at 4,345 yen.
The Tokyo-based company on Thursday made its debut on the New York Stock Exchange, where share prices closed up 26.61 percent at $41.58.
Line's initial public offering (IPO) was the biggest tech IPO of the year, valuing the company at $9.3 billion. Line offered 22 million shares in New York, 13 million shares in Tokyo and an additional 5.2 million shares to meet high demand. Line raised about 132.8 billion yen ($1.25 billion) through the dual listings, in what has been a quiet year for tech IPOs stateside.
Only five listings have taken place year-to-date, as grim economic conditions have kept investors wary.
One of the key concerns experts had was around Line's user base and how the company might grow it in the future. In 2015, Line's global users increased by only 13 million to 218 million total users, after growing by 46 million users in 2014 and by 84 million users in 2013, according to the company's IPO filing with the Securities and Exchanges Commission.
Line's messaging app was launched in 2011 as a mobile platform to be used in place of defective communications after a catastrophic earthquake and tsunami rocked Japan. The idea then grew to become a chat app, focusing on four key markets including Japan, Thailand, Indonesia and Taiwan that account for more than half of Line's total app users.
The company needed to think much more globally in order to build on its user base, said John Roos, founding partner of Geodesic Capital. Roos, who was also a former U.S. ambassador to Japan, said it might be a challenge culturally.
"[Japan] is a risk averse country," Roos said. "Culturally, it doesn't accept failure. It hasn't done as good a job as it could do of celebrating the entrepreneurial successes in Japan."
He added there also needed to be greater mobility of talent, away from the big corporations that offered job protection, to newer ventures, such as Line, that created jobs. While the government had begun to ramp up support for the startup ecosystem, Roos said there was still a long way to go.
Another concern was around Line's revenue; the company currently generates a big share from the sale of emojis and electronic stickers, which experts did not think will find the same kind of traction in the U.S. that the company enjoyed in Japan.