Another consumer trend is the growing importance of aesthetics to customers. Headphones that offer perfect sound are no longer enough; customers want a multi-sensorial product, complete with genuine leather and stainless steel, he says.
"It's not just a product you listen to but an expression of yourself and your style," Sennheiser explains.
As a result, the company places heavy emphasis on research and product development, with about 7 percent of the company's turnover plowed back into R&D.
Sennheiser says that doing so preserves the "research spirit" that his grandfather possessed; Fritz, who died in 2010 at the age of 98, won numerous awards for the innovations he brought to the audio industry, including being honored at the 1987 Oscars for creating the MKH 816 shotgun microphone.
"We have a creative dissatisfaction in our culture with everything that exists, so the status quo, as soon as we've created something, it's no longer of interest because we know how it's done. [We want to] go to the next step," he says.
In the pipeline for the inventive company are new technologies that aim to give customers a "truly immersive experience." Sennheiser highlights what the company calls "AMBEO 3D Audio Technology," which is a suite of 3D audio solutions. It's also developed virtual reality (VR) microphones that are already being promoted as the standard for VR production.
Sennheiser says that he hopes to keep the company at the forefront of the audio industry, even if pushing into unchartered territory comes with more risk.
As Sennheiser says, "We want to leave new steps in the fresh snow."
CORRECTION: The article has been updated to reflect the name of Sennheiser's audio technology.
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