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Trades ahead of earnings: IBM, NFLX, GS & JNJ

Today kicks off a busy week ahead for earnings.

With IBM and Netflix reporting today after-the-bell, and Goldman Sachs and Johnson & Johnson reporting tomorrow after the bell, the "Halftime Report" experts debated if you should buy ahead of earnings.

Trader disclosure: On July 18, 2016 the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Halftime Report" were owned by the "Halftime Report" traders:

Joe Terranova: Long VRTS

Josh Brown: Long AAPL, CORE, DE, DNKN, GE,SAM, SHAK, TWTR, XLE

Jim Lebenthal: Long AAPL, BA, C, CSCO, DCO, DIS,EEQ, GAIA, GM, INTC, JCP, KMI, KMY, MPC, ORBC, PFE, QCOM, QRVO, SPLS, TIF, TRN,TWX, WGO

Steve Weiss: Long AAL, ADC, DAL, ENDP, HUM,HZNP, MBLY, SRPT