San Francisco, July 19, 2016 (GLOBE NEWSWIRE) -- Oral care products constitute almost 20% revenue of the global personal care products. China’s oral care products market is set to attain more than USD 3.2 billion in the coming years. Rising incomes of the Chinese populace as well as spending for branded products is a key factor driving this regional market. Awareness regarding oral hygiene as well as dentist recommendations will prove beneficial to the market growth.
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Prevalence of periodontal diseases and the lack of knowledge regarding dental care will be a fillip to the regional market growth. According to a survey in 2009, 66% of the children at age 5 had cavities. The same can be said for 88% adults between the ages of 35 and 44, and nearly 99% of senior citizens between the ages of 65 and 74. It is predicted to generate a healthy growth during the forecast period (2018-2023).
China’s oral care products market is split according to products and regions. Products encompass toothbrush, toothpaste, total toothpaste, herbal toothpaste, anti-cavity toothpaste, whitening toothpaste, other toothpastes, and mouthwash. Toothpaste constitutes majority of the market share, closely followed by dentures, flossing, and whitening powders.
Regions covered under the market are East China, Mid China, North and Northeast China, Northwest China, South China, and Southwest China. The market aims to gain lucrative returns from its urban regions, like Guangzhou in South China. International brands will face a tough time, as Chinese law mandates listing all ingredients used to create toothpastes if used for personal care.
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Prominent players in China’s oral care products market are Johnson & Johnson China Ltd., Dencare (Chongqing) Oral Care Co., Ltd., Healthcare Brands International Ltd., and Shenzhen Risun Technology Co., Ltd. These market players are resorting to digital marketing and advertisements to gain an advantage over international brands. They already have a fair advantage by knowing customer tastes and preferences.
For instance, Dencare is one of the oldest Chinese companies. It has to its credit 4 international accreditations, namely GMPC certificate, OHSAS18001, ISO14001, and ISO9001. Its branded products have been really popular with the public for the last 30 years. Players are also tying up with retail stores to increase their distribution chain. Other strategies include online and mobile Ads targeting a specific consumer base.
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Population and Labor
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