Netflix might get a lot of flack for its whole-season release model, but that was always the plan for its first original "House of Cards."
Dana Brunetti, executive producer of the award-winning original, told CNBC that the show's production perfectly aligned with Netflix's plan to change movie streaming.
"When [Netflix] came and said they wanted to release all 13 episodes in one shot, we're like, 'That's great,' because we had already approached it like a big, long feature movie," Brunetti said.
Netflix has helped bring blockbuster movies and some of America's favorite television shows to their subscribers' living rooms, laptops and smartphones without the hassle of advertisements. "House of Cards" has been one of the many shows to benefit from the company's success and the viewers' need for content.
Many people criticized the way "House of Cards" was released and how Netflix encouraged viewers to binge-watch shows. "It would have happened anyway," Brunetti said. "I think we helped accelerate it."