NEW YORK, July 20, 2016 (GLOBE NEWSWIRE) -- IgnitionOne today announced that the IgnitionOne Score has been selected as the winner of the Business Intelligence Group’s 2016 Stratus Award within the category of Platform as a Service. BIG sought to identify the companies, products and people that are offering unique solutions that take advantage of cloud technologies.
The IgnitionOne Score is the core of the company’s score-powered marketing platform, allowing marketers to know where each individual is currently located within the customer journey. It measures the historical and real-time behavior of each individual across all paid and owned channels, including mobile and desktop, allowing for deeper insights beyond revenue at the user level. The IgnitionOne Score solves one of the key challenges that marketers face as they shift to digital – how to appropriately allocate budget and create campaigns where they can be the most effective.
“The IgnitionOne Score is driving incredible results for marketers because it offers true 1 to 1 marketing,” says Will Margiloff, CEO of IgnitionOne. “We’ve seen Facebook advertising conversions triple, with similar success across programmatic, search, website personalization and multiple other channels. Every marketer should be demanding these kinds of results from their campaigns, and we’re proud to be recognized for what this technology can do.”
“Congratulations to the entire IgnitionOne team for helping accelerate adoption of the cloud and for working to make all of our lives a little richer,” said Russ Fordyce, Managing Director of the Business Intelligence Group. “The cloud is dominating the technology industry and we do not see any markers for that trend not continuing.”
IgnitionOne simplifies life for marketers, providing deeper insights and robust targeting of individuals through the use of proprietary engagement scoring and integrated marketing and advertising solutions. IgnitionOne offers a full-featured digital marketing hub which significantly improves performance across all devices and paid and owned channels. IgnitionOne allows marketers to better understand their customers and activate personalized 1:1 messaging across search, display, social, mobile, email, and website personalization.
With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 300 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Optimedia.
For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.ignitionone.com/blog.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.