JD.com Announces Partnerships with Leading Japanese Home and Kitchenware Brands

BEIJING, July 20, 2016 (GLOBE NEWSWIRE) -- JD.com (Nasdaq:JD), China’s largest ecommerce company by revenue, today announced partnerships with several of Japan’s leading home and kitchenware brands to tap into fast-growing demand from Chinese consumers for premium Japanese-made homeware and home appliances. Japanese brands including Tiger, Pearl Life and Nishikawa Sangyo are working with JD.com to sell their products directly to Chinese consumers.

The partnerships were launched at an event in Tokyo co-hosted with the Japan External Trade Organization (JETRO), a government-affiliated organization that promotes mutual trade and investment between Japan and the rest of the world.

“We’ve seen that Chinese visitors to Japan increasingly use their trips as opportunities to buy Japanese homeware brands, which are renowned in China for their quality and reliability,” said Zhou Xinyuan, general manager of JD.com’s Home Décor Department. “Now, by partnering with us, these top Japanese homeware brands are able to reach beyond the tourist market and sell directly to a much larger pool of consumers in China. We provide immediate access to JD.com’s approximately 170 million active and upwardly mobile customers, a massive base of potential consumers, who are increasingly focused on buying premium products.”

“This partnership with JD.com is a tremendous opportunity for us to substantially expand our potential base of high-quality consumers,” said Takanami Hisao, President of Pearl Life Group. “JD.com’s platform is particularly attractive because it offers an end-to-end solution that makes it quick and easy for us to get our products into the hands of Chinese consumers. JD.com is also committed to providing consumers with only the highest-quality, guaranteed-authentic products, which is a crucial differentiator for us.”

In addition, JD.com announced that the trade promotion association of Tsubame-Sanjo City will work with JD.com to facilitate leading brands from the city’s renowned tableware industry to sell on JD.com.

JD.com is already the ecommerce partner of choice in China for many of Japan’s most popular brands, including TOTO, Panasonic, Zojirushi and Thermos. In June 2015, the company launched a “Japanese Mall” to provide Japanese brands and retailers easier access to the Chinese ecommerce market.

About JD.com

JD.com, Inc. is China’s leading online direct sales company and the country’s largest Internet company by revenue. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The Company believes it has the largest fulfilment infrastructure of any ecommerce company in China. As of March 31, 2016, JD.com operated 7 fulfilment centers and 209 warehouses, and in total 5,987 delivery stations and pickup stations in 2,493 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100.


Josh Gartner
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