MIAMI, July 20, 2016 (GLOBE NEWSWIRE) -- Mobvious, the European firm specializing in mobile marketing solutions, today announced its U.S. launch with the support of HiMedia Group and Latam Digital Ventures. Mobvious will provide innovative formats, as well as an exclusive network of high-quality publishers, to develop and implement mobile campaigns for the bicultural millennial Hispanic market. With the most advanced technology and based on rich data, Mobvious is able to identify with high precision second and third generation U.S. Hispanics.
Located in Miami, Mobvious’ new office will be co-founded and led by Isabel Rafferty, who has a solid career in the mobile marketing industry and formerly worked with a number of Fortune 500 companies. Isabel previously headed a mobile advertising company and was responsible for the launch of offices in Los Angeles, New York and Chicago.
“The experience, vision and relationships Isabel has built during her career are fundamental to lead Mobvious and make it a competitive player in the United States market,” stated Cyril Zimmermann, CEO of HiMedia.
The Hispanic bicultural millennial population in the United States is an attractive market for brands, because of its size and increasing purchase power, estimated at about $1.5 trillion (US), in addition to their interest in receiving mobile advertising.
Hispanics are noted as heavy mobile users. According to Nielsen Mobile Insights, bilingual Hispanics invest more than 762 minutes per month using their mobile devices and Hispanics 658, in contrast to the average population, who spends 510 minutes per month.
Mobvious provides an integral solution that maximizes the possibilities offered by mobile devices:
- Innovative mobile formats consisting of video, audio, and display; social, geolocalization and rich media functions; as well as native and contextual advertising.
- Rich data that helps to identify subsegments in both English and Spanish.
- Reach that covers 80% of the Hispanic population that owns a mobile device.
- A platform to analyze data from each interaction to optimize the campaign’s effectiveness in real time.
- An exclusive base to connect with celebrities and influencers who are willing to promote brands on social media.
“Mobvious is an international company that has outperformed in other international markets because of its innovative mobile products as well as their relationships with important publishers. Together, this will ensure excellent results for our clients,” said Rafferty.
“We are delighted to add Mobvious to the Latam Digital Ventures family,” said Giuliano Stiglitz, co-founder and CEO of Latam Digital Ventures. “With Isabel’s depth of experience and our powerful mobile solutions, we are confident that Mobvious will be successful as it enters the U.S. market.”
Mobvious is the third company that has received financial support from Latam Digital Ventures, a holding company that is celebrating its first anniversary of working with two previously funded companies – Primia.Digital and Fullscreen.
About Mobvious U.S.
Mobvious is the best mobile marketing solution to reach the bilingual and English Millennial Hispanics. It integrates an exclusive premium network with an audience of 26 million US Hispanics; unique multiple formats; social, geolocalization and rich media functions; allows to buy native and contextual advertising, through direct or programmatic selling; and technology to measure efficacy and deliver results in real time. To learn more visit http://mobvious.co.
About Latam Digital Ventures
Latam Digital Ventures is the holding formed by HiMedia Group and Giuliano Stiglitz, to create, develop and buy companies that are specialized in media and advertising technology solutions for Latin America and the Hispanic US market. To learn more visit www.latamdigitalventures.com.
A pioneer in the sector, HiMedia is a European leader in digital marketing. Present in six European countries, the United States and Latin America, the HiMedia company generated a turnover of 65 million euros in 2015. Independent since its creation, the company is listed in the Euronext Paris compartment C, and is included in the CAC Small, CAC All-Tradable and CAC SME indices. ISIN code: FR 0012821890 / Trading symbol: HIM (Paris:HIM.PA).