Snapchat's Bitmoji integration is indicative of a bigger trend — the shift from social broadcasting to messaging.
"Given that trend, it's no surprise that emojis are extending into the Snapchat space," said Jonathan Adams, chief digital officer at Maxus Americas. "Stickers are another good example of communicating more visually."
Snapchat announced Tuesday that users can now send Bitmojis — emojis that are personalized to look like the user. The digital stickers can be placed in chats or as an overlay onto pictures or "snaps," and allow users to create graphics that depict their group of friends.
Emojis are often free in the U.S. and somewhat prolific, as are the more elaborate "stickers" that often follow a unique character or have special keyboards. But make no mistake, companies have found ways to make big money on them — something Snapchat, too, faces as it looks to new markets.
The move comes after the social network site agreed to pay more than $100 million in cash and stock earlier this year to acquire Bitstrips, the maker of Bitmoji and those comics with personalized avatars that took over your Facebook feed in 2014.
"Both companies were working to make mobile communication more human and more fun so we're incredibly excited to be joining the fast-moving and innovative team over at Snapchat," Bitstrips founder Ba Blackstock said in a statement.