While the battle over the future of Viacom is being waged in the mansions of Beverly Hills and the halls overlooking Times Square, what happens in San Diego at Comic-Con could have a major impact on the business.
Among the issues at hand — as Sumner Redstone, and his daughter Shari, fight with Viacom CEO Philippe Dauman — is whether Viacom's studio, Paramount, should sell a hefty piece to a strategic investors: Dauman says yes, Redstone says no.
And Paramount's crown jewel this summer is "Star Trek Beyond," which opens nation-wide this weekend, as Star Trek turns 50. The pressure is on for this sequel to be a hit: Paramount is in sixth and last place among the major studios in terms of box office market share so far this year.
The bar has been set high: the last Star Trek film grossed $467 million worldwide. And Paramount spent a reported $150 million on the budget of the film and much more and marketing.