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Pro Analysis

Elon Musk’s new plan will test investors' faith

Elon Musk, co-founder and chief executive officer of Tesla Motors Inc.
Noah Berger | Bloomberg | Getty Images

Elon Musk's new master plan will test the Tesla shareholder faithful. In a blog post late on Wednesday, the electric car maker's boss laid out his vision for the next decade or so. He has some compelling ideas: building more vehicle types and ramping up autonomous-driving capabilities for a sharing economy. The trouble is that plenty of rivals want a piece of it, too. And his missive fails to address several more immediate concerns — not least how to finance his ambitions.

Musk titled his post "Master Plan, Part Deux," — a reference to the "Secret Tesla Motors Master Plan (just between you and me)" that he wrote almost 10 years ago to the day. That detailed how he was building an electric sports car in order to raise funds to manufacture family-friendly vehicles down the road. He has largely succeeded, which lessens the conceit of drafting a new outline for the next decade.