While "Pokemon Go" might not have an immediate impact, the potential is certainly there, and it bodes well for the Nintendo's mobile future.
"It's a validation of the mobile strategy," Piers Harding-Rolls, head of games at research firm IHS, told CNBC by phone on Tuesday.
Last year, Nintendo took a stake in mobile gaming firm DeNA and pledged to roll out five mobile games before March 2017. The first of those wasn't exactly a game, but an app which let users create avatars and interact with each other. It has racked up over 10 million users. So there is no doubt Nintendo has a strong enough brand to draw a crowd.
The Japanese gaming firm's problem in recent years has been its inability to compete with the Microsoft Xbox and Sony PlayStation in the console space, while losing out to the rise of mobile gaming. Nintendo has jumped head first into mobile games, but understanding the strategy is about more than just "Pokemon Go" alone.
"It has a knock-on effect on their traditional businesses the handheld devices and brands associated with that. There has been an uptick in sales in Pokemon games, 3DS handheld (console) and there are new Pokemon games later this year," Harding-Rolls said.
"The mobile strategy is about reaching an additional audience they don't engage with enough as it's moved to mobile. In the past the first experience for a user would be a (Nintendo) Gameboy, today it is a tablet. They are trying to engage this audience and tell them Nintendo has amazing brands, it has a mobile experience, and hope they invest in the brand and come and spend money on other devices."
Nintendo is aiming to release Pokemon Go Plus – a wearable that alerts gamers to nearby Pokemon characters later this year – and the NX, its next console slated for a 2017 release. So it hasn't given up on its traditional business.
Pikachu and co may not have made Nintendo a lot of money right now, but the Japanese firm has shown it's able to create mobile hits and scale effectively. With its strong brand portfolio, if it decides to bring the likes of "Mario" and "Zelda" onto mobile too, it could create a vibrant ecosystem for its mobile games and hardware.