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SoundCloud said to eye a $1 billion sale

SoundCloud co-founders Eric Wahlforss, left, and Alexander Ljung pose for a photograph outside a guitar shop in London, May 3, 2016.
Simon Dawson | Bloomberg | Getty Images

Online audio streaming platform SoundCloud may be putting itself up for sale for as much as $1 billion, Bloomberg reported Wednesday.

SoundCloud founders and investors are in early talks about strategic options that could lead to a sale, unnamed sources told the news agency. But the owners have had trouble drumming up interest at the $1 billion price tag, two sources told Bloomberg.

The company told CNBC it does not comment on speculation.

SoundCloud, known for its community-driven content from independent musicians and podcasters, is fresh off a $70 million investment from Twitter,

For more on SoundCloud's strategy, see the report at