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Americans Eye Britain for Romantic Getaway

NEW YORK, July 28, 2016 (GLOBE NEWSWIRE) -- With wedding season in full swing and the dollar stronger than it has been in decades, Americans are now more likely to consider travel to Britain for a romantic vacation or honeymoon, according to results from a new survey.* Sixty-five percent of the 1,000 respondents said they would be more likely to consider Britain for a romantic getaway now that the dollar is strong against the pound, and 53 percent would be more likely to consider a trip across the pond for a honeymoon.

To help New Yorkers book the trip of a lifetime, British Airways has launched a special luxury sale from New York (JFK or Newark) to London roundtrip for travel in August in British Airways’ renowned Club World business class cabin, with two nights hotel stay at the four star Kensington Close for $1,999 per person based on double occupancy including all taxes, fees and charges.** Extended stays are also available at special rates.

In celebration of the enthusiasm for romantic travel to Britain, British Airways also surprised couples at the New York City Clerk’s Office on Wednesday who had either gotten married or secured their marriage licenses, with roundtrip honeymoon tickets to London.*** Photos of the event and happy couples are available here.

Americans Anticipate Big British Savings
With the dollar at a 30 year high, more than 65 percent of survey respondents said they would be more likely to consider Britain for a romantic getaway compared with a year ago. Other key findings include:

  • Big savings: Americans anticipate steep savings by booking honeymoons and romantic trips to Britain right now, with 50 percent of respondents expecting to save between 25 and 50 percent.
  • Upgrades and extended stays: When asked how they would make the most of their expected savings when booking a honeymoon or romantic vacation to Britain, 47 percent of Americans said they would upgrade the quality of their hotel, 45 percent said they would spend more on shopping and 43 percent said they would extend the length of their trip.
  • Culture and history strike a chord: More than 47 percent of Americans said local culture and history would make them likely to choose Britain as a honeymoon destination or romantic vacation.

Luxury for Less
For those looking to make further savings and extend their travel plans, British Airways Vacations is offering five night hotel stays in four and five star accommodation, for the price of four, when booking flights from any of its US cities. Packages start from $1,200 per person including all taxes, fees and charges.****

Notes to Editor:

  • *The survey was commissioned by British Airways Vacations and the research was conducted by Censuswide, with 1,018 US respondents in the USA. The survey was conducted from a random sample of US adults. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.
  • **Terms and conditions apply. The $1,999 mini-break sale must be booked by July 31, 2016 and is based on roundtrip Club World business class, per person double occupancy for travel August 1 – 31, 2016. Visit ba.com for more details.
  • ***Five randomly selected couples who had either just said “I do” or received their marriage licenses were asked to participate in a short challenge focused on British love-themed trivia. At the conclusion of the challenge, British Airways Ambassadors presented the couples with information on how to book their roundtrip tickets.
  • ****Participating hotels include five star The Rosewood, The Royal Horseguards, Waldorf Hilton and London Hilton On Park Lane. Four star hotels include The Rembrandt, K&K George, The Tower, The Grosvenor, Doubletree by Hilton London Westminster, Hilton London Kensington, Hilton London Olympia and select Hilton hotels.
  • British Airways’ ‘Customize Your Trip’ service, available online at ba.com, allows customers to create a multi-destination holiday of their choice with flexibility to combine flights in and out of different airports, book multiple hotels and select car rental for any part of their holiday.
MEDIA CONTACT: Americas Communications 212 716 0477 america.communications@ba.com

Source:British Airways PLC