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DNA Brands Provides Shareholder update

Fort Lauderdale FL, July 28, 2016 (GLOBE NEWSWIRE) --

DNA Brands Provides Shareholder Update

DNA Brands Inc. is pleased to update shareholders as to recent company progress and developments.

For the month of July, amongst other things. The company has been focused on negotiations with Its creditors.

“To date, the creditors have kept the company alive. The main goal has been to reduce the company's debt and negotiate an acceptable debt pay-off ratio, with all creditors. In doing so DNA has been in constant contact with creditors, negotiating an acceptable debt forgiveness package, which is getting a good reception. “ Stated CEO, Adrian McKenzie

"In addition to debt negotiations, within the last month, the company has received interest from several private companies, looking to align themselves with a public entity. It is only a matter of time before we select the right candidate(s), to work with DNA. My main goal is to work with a self-sustaining, revenue-generating operation, which not only brings Intellectual property, but instant revenue-generating sales to DNA Brands.

As CEO of DNA Brands, my number one goal has been to get the DNA energy drink back into retail shelves. However with recent interest from various private companies, I believe bringing on board instant revenue, will generate more immediate shareholder value (versus waiting for funding, then T+30 day or even T+60 days sales, etc). In turn, instant revenue, will allow the company to raise the funds necessary to purchase inventory.

Although the products are not back on the shelves as yet, there has definitely been no lack of interest from the public. The company recieves emails on a daily basis from both patrons of the drinks and distributors alike, wanting to get the product back into retail. The company has aligned itself, with an beverage industry powerhouse veteran (who prefers, not to be disclosed). In addition the company has and continues to recieve excellent advice from one of the top martketing firms in the county. I believe if we follow the path paved for us, DNA will be in excellent shape for long term shareholders ” Stated CEO, Adrian McKenzie.

DISCLAIMER >

This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward-Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely too heavily on these forward-looking statements.

Adrian McKenzie

561 654 5722

info@dnabrandsinc.com

www.dnabrandsinc.com

www.dnaenergydrink.com


Source:DNA Brands Inc.