The trend in digital detoxing has also been echoed in other places around the world. In a survey by the Harris Poll of 2,193 American adults in January, over four in ten adults (45 percent) said they try to unplug at least once a week, while two thirds said they will make an attempt to do so during the year.
Ironically, technology companies have tried to jump on this digital detox trend to help people move away from their devices. U.K.-based Vinaya, for example, creates jewelry that tethers to your smartphone and alerts you of a notification. You can customize those notifications so you know when something is important or not. And the digital detox trend has also led to a rise in demand for internet-free holidays, such as those retreats provided by a company called Time To Log Off.
In Ofcom's survey, 25 percent of those who said they had ever spent a period of time without the internet said they had done it for between half a day and a full day, while one in five had done so for up to a week. A much smaller proportion of people had done it for longer than a week.
Some have taken even further steps. Around 4 percent have downgraded their mobile package, while 3 percent swapped a smartphone for a feature phone.