There's more to virtual and augmented reality — the emerging technology behind the wildly popular game "Pokemon Go" — than mesmerized mobile users wandering the streets in an attempt to "catch 'em all."
With the sector coming of age, a few start-ups are already trying to show the world that AR can be used for more serious purposes, or at least for a form of stimulation that differs from rounding up digital creatures. In February, Goldman Sachs estimated that VR/AR would explode into a market worth at least $80 billion by 2025, and by as much as $182 billion under more aggressive assumptions.
"As the technology advances, price points decline, and an entire new marketplace of applications (both business and consumer) hit the market, we believe VR/AR has the potential to spawn a multibillion-dollar industry, and possibly be as game changing as the advent" of the personal computer, Goldman wrote.
That fertile technological ground is ripe for tilling by companies like Brooklyn-based Looking Glass. The company, which creates 3-D holographic displays in transparent cubes that use 2 million points of light, opened an exhibit in New York showcasing art made from its creation.