ORLANDO, Fla., Aug. 05, 2016 (GLOBE NEWSWIRE) -- A recent report issued by leading research firm MarketsandMarkets paints a sunny picture for the mobile marketing industry, declaring that the monetization of now ubiquitous mobile devices could approach $100 billion by 2021.
MarketsandMarkets is among the largest market research firms worldwide in terms of premium market research reports published annually. Serving 1,700 Fortune organizations globally with more than 1200 premium studies in a year, MarketsandMarkets caters to a multitude of clients across 12 different industry verticals. Source: http://bit.ly/1X0XuEj
The forecast is consistent with a recent article in MarketingLand which boldly asserts that “all digital growth is now coming from mobile usage.” MarketingLand attributes the data to comScore. Source: http://mklnd.com/1RZXhy4
It would appear, barring some seismic disruption to the mobile trend, that the consumer will be targeted in their hand or pocket and not on their desktop. In fact, the report notes the strong growth of mobile over desktop, predicting that the total number of smartphone owners will surpass PC owners late this year or in 2017.
The meteoric growth certainly begs the question as to by what means this massive market will be targeted ... email, display ads, text/SMS?
In our last editorial on the subject we detailed the statistics for SMS communication versus email and other methods. The advantages for SMS/Text are compelling. Take a look: http://yhoo.it/2aLdlr3
These facts and forecasts certainly bode well for early adopters like Textmunication (OTC:TXHD), which uses SMS communication to improve how businesses effectively reach consumers. A simple review of their releases shows both revenue and penetration in new markets.
The declaration of an enormous mobile market projected to reach near $100 billion in half a decade is a head-turner. The task for investors will be in identifying companies with the technology and management to secure their share of this bright future.
Textmunication (www.textmunication.com) is a SMS/Text marketing solution company focused on businesses with repeat customer interaction such as health and fitness, restaurants and medical care. Textmunication offers SMS/Text messaging exclusively and the Textmunication platform integrates with enterprise software CRM solutions to manage customer accounts.
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