"[A]s a single brand, we won't be able to surpass Nike and Adidas," he says, "But with our multi-brand strategy, there is a possibility that we could."
The company is also developing its brand equity. ANTA sets around 10 percent of revenues for advertising and marketing. Among its most high profile investments are partnerships with the National Basketball Association (NBA) in China and the Chinese Olympic Committee.
Star power is another way ANTA enhances brand visibility. The company's endorsement and shoe deal with the Golden State Warriors' Klay Thompson resulted in the development of the point guard's signature ANTA KT Fire basketball shoes - a top seller for the brand.
It will also be dressing the Chinese national team for the 2016 Rio Olympics. However, Ding says the belief that brand visibility during the Games will lead to an immediate increase in revenues is a misconception. "[T]he impact will be felt after brand awareness and recognition are enhanced," he explains, "It will [only] bring about ... benefits in the long run."
Besides advertising, ANTA reckons innovation has also played a role in its success. Not only has the company built its own research and development center, it also requests that its suppliers develop similar venues to pursue innovation. This approach has already notched a few wins, including a pair of smart shoes that the company released in June.
At the moment, Ding says that market capitalization is not his main goal. Rather, he aims to make ANTA the number one sportswear brand in China by 2025. Eventually, he wants the company to be a world-class name.
Ding's advice for aspiring entrepreneurs or those wishing to succeed in China? Be determined and passionate.
"I think it's an occupational illness, I even dream about hugging shoes to sleep," says Ding, "I love shoes to that extent."
Follow CNBC International on Twitter and Facebook.