The world of luxury travel is epitomized by the image of stepping off a private jet to some high power meeting or exclusive destination.
However the allure of actually owning your own private jet appears to be fading fast for many corporations and wealthy people as a range of other options hit the market.
VistaJet provides private jet travel on its fleet of more than 65 Bombardier jets without committing clients to any asset purchase. The company was founded in 2004 by Swiss national Thomas Flohr.
He told CNBC that revenues in his business are currently booming.
"Companies are presently reluctant to put a $50 million plane on their own balance sheet. That's a pretty hard sell for any CFO walking in to boardroom at this time."
Flohr set up his business in the belief that the private jet market was being underserved by a handful of U.S. firms who offer different businesses a fractional stake in a plane, which they then share.