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Interact Quiz Builder Launches Advanced Integration with Marketo

OAKLAND, Calif., Aug. 10, 2016 (GLOBE NEWSWIRE) -- Interact quiz builder (tryinteract.com), the incredibly fast-growing platform for creating interactive lead generation content, today announced its advanced integration with Marketo, Inc. (marketo.com), the world’s leading provider of engagement software and solutions. The integration is complete and immediately available for joint customers. Information is available on Marketo LaunchPoint®, the largest and most complete system of best-of-breed marketing solutions.



A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/3741e0cf-7e68-4205-a180-3d1a69009bcd

“We are excited to have Interact integrate with Marketo as part of our LaunchPoint partner ecosystem,” said Lou Pelosi, Senior Director of LaunchPoint for Marketo. “Interact’s quizzes enable customers to innovate, grow, and deliver impactful results through engaging, personalized content.”

Josh Haynam, CEO of Interact, says, “The advanced integration allows marketers to set up automation sequences based on people's quiz results. This is incredibly powerful for personalizing messaging to your audience based on data you collect. This upgrade doesn't change the fact that personality quizzes have a 50% opt-in rate overall, making them a powerful lead generation tool that plugs directly into Marketo.”

Some of the world’s most recognizable brands are already using both Interact and Marketo, and this improvement in integration allows those brands and others to do an even better job of personalizing their marketing messages to connect with prospects.

To learn more, visit: http://launchpoint.marketo.com/interact/1266-quiz-maker/.

About Interact
Interact is the leading platform for creating interactive lead generation content. Based in Oakland, California, interact works with leading brands like Eventbrite, The American Red Cross, and Forbes.

About Marketo
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

Contact: Josh Haynam Email: josh@tryinteract.com Phone: (424) 652-8351

Source: Interact