RALEIGH, N.C., Aug. 10, 2016 (GLOBE NEWSWIRE) -- MaxPoint (Nasdaq:MXPT) today announced a strategic alliance with Adobe Audience Manager, the data management platform (DMP) within Adobe Marketing Cloud. Through this integration, marketers will be able to access MaxPoint’s unique real-time location and purchase intent insights, enabling them to leverage MaxPoint’s proprietary data across all of their marketing activity.
The advent of real-time purchase intent insights, combined with where a user shops, signals a paradigm shift in the field of audience data. MaxPoint will dynamically update the data available in Adobe Audience Manager so that personalized marketing can be delivered to consumers at the optimal time to drive engagement and results.
“MaxPoint remains laser-focused on broadening and simplifying access to our data,” said Joe Epperson, CEO of MaxPoint. “Integrating our audience data into Adobe Audience Manager allows marketers to reach consumers with unique, tailored messages more quickly and dynamically with significantly greater precision.”
Adobe Audience Manager consolidates audience information from all available sources, helping identify and reach key audience segments so advertisers and publishers can consistently deliver more relevant, customized digital experiences to their customers. The solution was recognized as a leader and received the highest score for Current Offering in “The Forrester Wave™: Data Management Platforms, Q4 2015” report by Forrester Research, Inc.
“By integrating MaxPoint’s multidimensional audience data with Adobe Audience Manager, we put valuable audience segments into the hands of marketers that can be used across any digital channel,” said Ali Bohra, director of product marketing at Adobe.
MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.
The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. For more information, visit maxpoint.com.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
Media Contact Alex Fencl Ketchum for MaxPoint firstname.lastname@example.org 404.879.9122
Source:MaxPoint Interactive, Inc.