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Cherokee Global Brands Announces Upcoming Launch of the Tony Hawk Signature Collection at Walmart Canada

  • Tony Hawk to Demo on Custom Half-Pipe to Celebrate the Launch at Toronto’s Yonge-Dundas Square

SHERMAN OAKS, Calif., Aug. 11, 2016 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, today announced the mid-August launch of the Tony Hawk® Signature collection at Walmart Canada. The brand embodies the athlete’s signature board culture style and features a comprehensive assortment of apparel, accessories and footwear for young men and boys sizes 4-20. The brand will launch in all 405 Walmart Canada stores and online at Walmart.ca.





Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/f2d88633-07a1-46fd-9736-9622faa4cd8e

http://www.globenewswire.com/NewsRoom/AttachmentNg/075dc00a-352f-4a36-a667-26c67bec6e28

Henry Stupp, Cherokee Global Brand's CEO commented, "We are excited to celebrate the upcoming mid-August launch of Tony Hawk’s signature collection at Walmart Canada. This strategic collaboration with one of the largest and most innovative retailers has been a game changer, with Walmart Canada fully leveraging on our 360-degree platform. We look forward to the successful launch and ongoing partnership with Walmart Canada, through which, Canadian consumers will enjoy unprecedented access to the full Tony Hawk brand experience.”

Tony Hawk commented, “Canada was an early adopter of skateboarding culture and Toronto has always been an awesome place to connect with fans.”

To celebrate the launch, skateboarding legend Tony Hawk will bring his awe-inspiring athletic skills, along with his massive, vert skateboard ramp, to Toronto’s Yonge-Dundas Square on August 18, 2016. The ‘Tony Hawk Lands in Canada’ event will feature Hawk along with the talents of five renowned skateboarding heavyweights.

About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, ále by Alessandra® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 9,000 retail locations. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India) and the TJX Companies (U.S., Canada and Europe).

About Tony Hawk
Tony Hawk is one of the most globally recognized athletes with several X-Games titles, A New York Times best-selling author, star of a series of video games, and founder of the Tony Hawk Foundation which supports recreational programs with a focus on the creation of public skateboard parks in low-income communities. Hawk is known for being the first skateboarder to land a trick known as the ”900”. Hawk recently wowed audiences when he again nailed the 900 that he first performed at the 1999 X Games. Hawk has attracted a considerable fan base across multiple social media touch points to include over 6 million Facebook fans, more than 4 million Twitter followers, 2.5 million Instagram followers and over 70 million YouTube views. Hawk proudly supports the next generation of skaters through his Birdhouse Skateboards team and his work at the Tony Hawk Foundation.

Media Requests for Cherokee Global Brands: Orsi Public Relations Janet Orsi 323-874-4073 Janet@orsipr.com Addo Investor Relations Patricia Nir 310-829-5400 pnir@addoir.com

Source: CHEROKEE