JPMorgan Chase is doubling down on its in-person customer service, at a time when most Wall Street firms have been cutting branches and headcount.
"We'll continue to build branches," JPMorgan Chase consumer bank CEO Barry Sommers said Thursday on CNBC. "Our customers like them."
Sommers didn't specify how many branches will be built, or over what time frame. And it doesn't necessarily mean that JPMorgan is going to open more branches than it closes, either. Many Wall Street banks have looked to shut down over-sized bank branches in favor of operating smaller retail outlets.
"It's not really about closing branches," he said.