The chain, with 24 locations concentrated in Florida and Georgia, offers 21 different patties, with only 10 beef options permanently on the menu. Non-beef options include seafood, veggie, chicken and turkey patties.
The tuna burger, for example, contains sushi-grade ahi tuna, sriracha aioli and caramel soy and avocado, combined with more traditional burger toppings, like lettuce and tomato. The Greek is a veggie burger with roasted peppers, a feta spread and pickled cucumbers. The 21st burger on the menu rotates on the 21st of each month, allowing the company to test out new ideas.
"We're not just checking another box off the list," Sawyer said.
BurgerFi is a good place to examine the existential crisis of the classic beef patty. The Florida-based chain, with 88 locations (it owns 20 percent of them), is trying to cover every potential burger customer, and that includes a very small customer niche that it is more or less in the process of inventing.
Its classic BurgerFi cheeseburger is the chain's most popular. It also offers a veggie burger, called the VegeFi burger, made with quinoa, lentils, carrots, zucchini, sauteed mushrooms and onions. It accounts for close to 15 percent of sales.
But for a small group of customers who can't decide between the beef or veggie patties, BurgerFi features the Conflicted Burger, which contains both a natural Angus burger and veggie burger. It generates about 3 percent of burger sales.