A charity looking to fight the rise of dangerous, drug-resistant bacteria on Thursday asked the public to help convince McDonald's restaurants around the world to stop serving meat and milk from animals raised with routine use of medically important antibiotics.
A week after the world's biggest fast-food company took that step with poultry at its U.S. restaurants, U.K.-based ShareAction launched an online campaign enabling people to email McDonald's Corp CEO Steve Easterbrook.
The group, which promotes socially responsible investing, wants Easterbrook to prohibit the use of antibiotics important to human medicine in McDonald's global chicken, beef, pork and dairy supply chains, for purposes other than disease treatment or non-routine control of veterinarian-diagnosed illness.
"We hope this action will encourage McDonald's to supersize their ambition," ShareAction Chief Executive Catherine Howarth said.
Scientists have warned that regular use of antibiotics to promote growth and prevent illness in healthy farms animals contributes to the rise of antibiotic-resistant "superbug" infections, which kill at least 23,000 Americans each year and pose a significant threat to global health.