General Electric is venturing into the "Mouth of Hell," and it wants to bring the world along for the journey.
Over the past two weeks, filmmaker and adventurer Sam Cossman has joined forces with the industrial giant in an effort to bring the Masaya Volcano in Nicaragua — nicknamed "The Mouth of Hell" — online. Descending 1,200 feet into the volcano sporting a specialized exo-suit, Cossman installed a wireless sensor network that's designed to detect and predict when a volcano will erupt. Naturally, because this is the age of social media, GE's Snapchat and Facebook page have transmitted every step of the voyage.
GE's officials explained that Cossman and his band of explorers are considered experts at taking on "extreme environments." Fitting, since the leap into Masaya is an exploration into what might be thought of as hell.