Toni Nylund, CEO of start-up Vulpine Games, told CNBC via telephone that, "Amazon could provide training for a few years, helping people get their footing in the tech industry. These people might then try the start-up thing – the ecosystem here is great," thereby suggesting a different way in which Amazon could play a part in the country's tech scene.
But, could Amazon ultimately out price start-ups in harnessing the Finnish tech labor force – and therefore be bad for small business growth? Not so, according to Pesola, who explains that: "Money is not the key factor when choosing between (a) corporation or start-up. Start-up people love the atmosphere, freedom and possibilities to make a difference…I like to think that we do not even compete on the same talents."
Martin Garner, of analysis firm CCS Insight, told CNBC via e-mail that as Microsoft and Nokia scale back their presence in the country, Finland is "an interesting resource for larger tech players."
He added, "U.S. companies are especially interested, since Finland is in the EU and potential employees speak excellent English. Finland may offer them an interesting alternative for a presence in the region, given the high uncertainty created by the U.K.'s exit from Europe."
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