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P&G to rise 21% as yield play can grow too: Analyst

A customer selects a bottle of Procter & Gamble's Pantene shampoo at a Hypermart supermarket, operated by PT Matahari Putra Prima, in Karawaci, Banten, Indonesia.
Dimas Ardian | Bloomberg | Getty Images

Investors should buy Procter & Gamble on the prospect of better sales growth ahead, according to B. Riley & Co., which raised its rating on the consumer products company to buy from neutral.

"We met with Procter's (PG) new CEO, David Taylor, and came away with greater confidence that his strategy to increase users [customers] will improve PG's market shares and organic sales growth," analyst Linda Weiser wrote in a note to clients Monday.