Boston.com Selects Taboola as Exclusive Discovery Partner, Powering Cross-Platform Audience Engagement and Monetization

NEW YORK, Aug. 17, 2016 (GLOBE NEWSWIRE) -- Taboola®, the leading global discovery platform, today announced an exclusive partnership with Boston.com, the leading, regional news aggregator and destination for information about the Greater Boston area. The collaboration integrates Taboola’s predictive technology across Boston.com’s desktop, mobile, and tablet websites.

Reaching over 6.5 million unique monthly users, Boston.com is an essential news destination for people living in the metropolitan Boston area. Taboola’s personalized recommendations will present users with a mix of relevant editorial content and promoted stories from across the web, boosting on-site engagement and generating significant new revenue streams for the publisher. Boston.com will also be exploring opportunities to bring Taboola’s premium branded content recommendations to high-impact native placements across the homepage and section fronts.

“The digital news space has never been more competitive, and our team is actively seeking out new ways to better engage our readers with the most relevant and timely content,” said Amy Boisvert at Boston.com. “Taboola has established itself as the leader in the content discovery space, equipping publishers with a variety of ways to drive audience and revenue goals, and we look forward to working together on generating new strategies that further build our business.”

“Regional news sites have a unique type of audience that is super loyal and engaged, which opens up an opportunity to truly personalize the experience and best serve their communities,” said Adam Singolda, founder and CEO at Taboola. “We’re very excited to work with the Boston.com team on building out its popular online destination, and leveraging discovery technology to help more people in the Boston area discover great content they may like but never knew existed.”

Acting as a search engine in reverse, Taboola’s predictive technology analyzes hundreds of real-time signals (such as geography, referral source, device type, social media trends, and more) to match people with the right content at the right time, generating more than one billion clicks each month.

About Taboola
Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About Boston.com

Boston.com is one of the nation’s most influential regional news outlets, focusing on fast and prolific reporting, and useful information for what Boston really cares about right now. After 20 years online, Boston.com remains an essential read for over 6.5 million monthly users.


Media Contacts: Karen Germ Taboola karen.g@taboola.com Amy Boisvert Boston.com Amy.boisvert@globe.com

Source: Taboola