Chinese electronics giant Xiaomi is working on a more "sophisticated" virtual reality (VR) headset, its head of international told CNBC on Friday, just days after announcing its first foray into the space.
Earlier this month, Xiaomiunveiled the Mi VR Play headset, a device it said was an "entry level" product without unveiling the price.
But Hugo Barra, Xiaomi's vice president of international, revealed to CNBC that the world's second-most valuable private tech company is working on a more advanced VR device, and said China would outpace any other market for VR adoption.
"We are going to introduce much more sophisticated VR products in the Chinese market," Barra told CNBC Friday.
"But I think it's easy to say one thing, the Chinese market is at around 400 million to 500 million smartphones sold every year. Every single one of these phones, in theory, is VR –capable, so our thinking is VR could actually become mass market in China, faster than any other market in the world."
The Mi VR Play will support a wide range of 4.7- to 5.7-inch smartphones that will be secured in the headset by a two-way zipper. It is wrapped in a lightweight lycra. Xiaomi said it received 1 million registrations in just eight hours since issuing a call for beta testers on August 1. Users on the beta testing program will be able to get the Mi VR Play for 1 yuan ($0.15). The company didn't say when the headset would be publically available.