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Google is up 1,700% since its IPO. But these stocks have done better.

Google CEO Sundar Pichai
Chesnot | Getty Images

Alphabet has climbed 1,700 percent since it went public a dozen years ago under the name Google, but 10 other S&P 500 stocks, mostly in tech, have eclipsed the search giant's gains.

"Most of the innovation's coming out of that sector," said Paul Hickey, co-founder of Bespoke Investment Group. He noted the outperforming tech firms were generally software-focused companies that have harnessed scale to generate revenue.

Topping the list is a whopping 11,600 percent gain by Monster Beverage, followed by a 6,900 percent rise in Priceline shares. Illumina is up nearly 6,600 percent and Apple almost 4,700 percent, while salesforce.com is up almost 2,500 since Google went public on Aug. 19, 2004.