SHERMAN OAKS, Calif., Aug. 24, 2016 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, today announced the launch of Cherokee-branded apparel, accessories and additional categories in 80 Albert stores throughout the Czech Republic. The launch follows the Company’s April 2016 announcement of a licensing agreement with Ahold Czech Republic. A wide range of Cherokee family lifestyle categories were introduced including men’s, women’s and children’s clothing, essentials, footwear and accessories.
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“We are elated to build upon Cherokee’s strong consumer brand awareness in the Czech Republic through our partnership with Ahold,” said Henry Stupp, Cherokee’s chief executive officer. “We will be working closely with the Ahold team to develop and market a broad assortment of Cherokee-branded apparel, accessories and additional categories that will resonate with Albert Stores’ loyal customers.”
The Cherokee launch at Albert Stores kicked off with a family lifestyle and back-to-school marketing campaign promoting Cherokee’s iconic American heritage. The program will enjoy ongoing support from Cherokee Global Brands through the Company’s fully-integrated marketing plan to include social and digital consumer outreach, promotional activities and a custom in-store shopping experience.
Milan Hladil, commercial director of Ahold Czech Republic, commented, "We are very pleased to introduce Cherokee apparel and accessories for the entire family in our Albert stores. The brand is a great fit for our customers and Cherokee Global Brands’ 360-degree platform brings great design, merchandising and implementation support to Albert stores. We are very pleased with the debut and look forward to expanding the Cherokee brand throughout the Czech Republic through our partnership.”
About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Accessories®, Liz Lange®, Everyday California®, Sideout® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 9,000 retail locations. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India) and the TJX Companies (U.S., Canada and Europe).
Ahold Czech Republic, a. s. celebrates 25 years on the Czech market this year. It operates a retail chain of more than 300 stores of various formats under its Albert brand. Ahold is a leading retail company in the Czech Republic. More than 17,000 employees serve several hundred thousand customers every day. One of the main pillars of Ahold business is responsible retailing. Charitable activities are driven by the Albert Foundation that supports projects focused on healthy lifestyle, especially in the area of healthy eating (Healthy 5 program), but also deals with the social sector which aims at prevention, training and developing the potential of children and young people from socially disadvantaged environments. In 2015, Ahold Czech Republic won for the third time the National Quality Award. Ahold is a parent company of Ahold CR a.s.